The Marketing of Evil – Homosexuality

In the past, The Defender has published numerous articles on media bias. We have exposed how reporters and publishers in the mainstream media (MSM) are not really in the mainstream of America, but overwhelmingly left of center, secular and supportive of the homosexual lifestyle. For this reason they are anti-Christian and strongly anti-Catholic. We have proven their reporting is purposely false as well as biased. Now we have a book, The Marketing of Evil, by David Kupelian, that exposes the root cause of this bias and what we can do about it. He explains why Americans have come to accept homosexuality, abortion, criminalization of public prayer and the sexual revolution as normal behavior rather than the evil it is. In this article we will limit our discussion to only one topic -- homosexuality.

A War Conference

How has our culture in the span of a few decades changed homosexuals, formerly viewed as self-destructive “deviants,” into victims and cultural heroes? How does child molestation become man-boy love? How does quoting the Bible become hate speech? How does evil become good?

The answer is the marketers of evil are following an in-depth, published plan we will reveal later. A generation ago, Vance Packard described in his book, The Hidden Persuaders, how marketers use the techniques of mass manipulation to induce us to buy everything from cigarettes to cars. In February 1988, after the mass hysteria over an increasing AIDS epidemic brought on by homosexuals, and after the infamous incident when homosexuals assaulted members of St. Patrick’s Cathedral in New York, leading homosexual activists held a war conference in Warrington, Virginia. to map the homosexual movement’s future. As a result of this meeting, two activists skilled in public persuasion tactics and social marketing put into book form the strategy they use to market their deviant life style. The book is called, After the Ball: How America will conquer Its Fear and Hatred of Gays in the 90’s.

Desensitize, Jam, and Convert

After the Ball became the public relations Bible of the movement. The strategy was to ‘Desensitize’, ‘Jam’, and ‘Convert’ the American public from hating homosexuals to loving them. The first step was to adopt the term ‘gay rights’ for their movement. The term ‘homosexual’ invokes images of deviant sexual behavior unpleasant for most of us to imagine. The term ‘gay’, meaning ‘happy,’ is more positive-sounding. Secondly, the term ‘rights’ implies homosexuals are being denied the basic freedoms that others enjoy. The next step was to convince politicians and media to use this term which they did very successfully, probably by working with homosexuals within those groups.


‘Desensitizing’ means talking about homosexuality until the issue becomes thoroughly tiresome. If you can get ‘straight’ people to think of homosexuality as just another characteristic, your battle for perceived legal and social rights is virtually won. The modern marketers use the term, “Structuring the consciousness of others.” And they have done a fantastic job of doing this.


The term ‘Jamming’ means to silence the expression of or even support for dissenting opinion. A good example of this is the ‘Jamming’ of radio counselor Dr. Laura Schlessinger when she made a single comment critical of homosexuals. Organized homosexuals mounted a massive intimidation campaign against the program’s advertisers. The show ended almost before it started.

Another example Kupelian provides in his book is the high profile murder of University of Wyoming freshman, Matthew Shepard. Shepard, a homosexual, was lured from a bar, robbed and beaten by two men. He died of severe head injuries five days later. The press and homosexual activists singled out conservative Christians and accused them of having created a “climate of anti-gay hate” causing the murder of Shepard. Television’s Katie Couric conducted an ongoing campaign against the Christian Coalition and Focus on the Family because of their belief that the homosexual orientation is reversible and the ‘deprogramming’ treatment they offer to homosexuals.

Homosexual activists with the help of the press stated that homosexuality is genetic (an unproven and erroneous statement) and that church-sponsored ads portrayed gay people as defective (they are). Katie Couric and the rest of the biased press fell in line with the After the Ball plan to discredit (Jam) anyone disagreeing (especially evangelical ministers) with the homosexual agenda. It is interesting to note a 2004 investigation by ABC News concluded that homosexuality was NOT a factor in the murder of Shepard. He had been targeted for robbery only. Of course the damage had already been done by the MSM.


So what about the third leg of the After the Ball plan – ‘Conversion?’ The authors of After the Ball wrote, ”We mean conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation through the media... we mimic the natural process of stereotype learning, with the following effect: We take the bigot’s good feeling about all-right guys, and attach to them the label ‘gay,’...replacing his bad feelings toward the label of the prior stereotype.” A perfect example of this is the recent movie. "Brokeback Mountain."

In The Marketing of Evil, Kupelian shows how the Philip Morris Company made marketing history by taking one of the most positive American images of all time – the cowboy – and associating it with a negative, death-oriented product – cigarettes. The "Marlboro Man" campaign launched 50 years ago was a very successful example of Conversion.

In the movie Brokeback Mountain, the powerful cowboy image, that revered American symbol of rugged individualism and masculinity, is used to sell another self-destructive product, homosexual sex and "gay" marriage. It was all part of the modern marketing revolution in which instead of touting a product's actual benefits, marketers psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. The moviegoer is made to feel as deeply as possible the exquisitely painful loneliness and heartache of the homosexual cowboys – denied their truest happiness because of an ignorant and homophobic society.

Attaching Homosexuality to Historical Figures

Another effective technique promoted by After the Ball is to claim that important historical figures including Socrates, Alexander the Great, Leonardo de Vinci, Walt Whitman, Abraham Lincoln, and even Jesus Christ were either homosexual or bisexual. No matter that these statements are entirely unsubstantiated, unproven and totally baseless - that does not stop authors who feel lying is justified if it promotes homosexuality.

Attaching Negative Images to Opponents

After the Ball lists some of the negative images to be associated with any opponents of homosexuality. These include Klansmen demanding gays be slaughtered or castrated, hysterical backwoods preachers, menacing punks, thugs and convicts who bash gays, and of course, the Nazi concentration camps. The homosexual activists love to compare their opponents to the Nazis although in truth many Nazis were homosexuals themselves. Again, the activists care little about truth; the public must be reprogrammed.

The Mainstream Media

The major presence of homosexuality in the MSM began in the early 1990s. In just 10 years, the National Lesbian and Gay Journalists Association (NLGJA) actually decided fairness was no longer necessary in discussions of gay issues. In other words, in reporting on a negative slant toward a homosexual agenda, they saw no need to present the other side of the issue. They admit this is not practiced with respect to blacks, Jews, etcetera. The MSM can be given a lot of credit for the ‘gaying’ of America. Once condemned as immoral deviants, homosexuals and lesbians today are honored, idealized, defended as victims, and celebrated as role models. Thanks to hate crime legislation, homosexuals are now afforded the extra protection due a special class of people. Christians are cast as bigots and ‘homophobes’ thanks to constant jamming. Bible quotes regarding homosexuality are termed ‘hate speech.’

The Truth

Today society has accepted the idea of ‘consensuality’ which means two people can do whatever they want as long as they don’t hurt anyone else. The problem with that, aside from the fact it denies God’s laws, is that no basis exists to determine if someone else is being hurt by their actions. A pedophile justifies sex with children by refusing to believe he is hurting the child; rather he believes he is loving him.

In truth, there is something wrong with homosexuality. It is unnatural and self- destructive. Homosexuals fancy their cause is a civil rights issue, the same as the blacks in the 60s, but being black is not unnatural and it is not self-destructive. It is not about rights. It’s about redefining truth and censoring all criticism so they can be comfortable in their lifestyle without being disturbed by reality. A homosexual, like most sinners, wishes to ease his conscience. To the person who has been ‘converted’ and is acting out the homosexual ‘lifestyle,’ it is deeply satisfying –far beyond mere sexual pleasure – to ‘initiate’ an innocent person. Doing so serves to anesthetize his own conscience and assuage his inner conflict by destroying the innocence of another person, since that innocence makes him aware of his own corruption. The homosexual as well as most sinners living in denial do not want to hear the truth. To the homosexual, help from a counselor to overcome his addiction is perceived as hatred toward him when, in truth, it is real love.

Love and Redemption

Today, there is no societal consciousness of sin – only limitless ‘freedom,’ ‘choices,’ and ‘consensual relationships.’ To quote Kupelian, “[We] have betrayed our homosexual brothers and sisters. Glorifying dysfunctionality and corruption, we have relieved homosexuals of the inner conflict they once felt over their condition – something they desperately need, indeed all of us need if we are to overcome our problems and find wholeness. Most of all, we’ve forgotten as a society what love is, because supporting and justifying homosexuality is not real love any more than glorifying drinking helps the alcoholic or celebrating smoking helps wipe out lung cancer... the most loving stance for [us] to take is not to serve as enablers of self-destructive and immoral compulsions, but to stand in patient but firm opposition.”

We have failed the homosexual by accepting their dysfunction and pretending it is normal.

Jim Fritz

Nearly all of the information in this article has been gleaned from David Kupelian’s book, The Marketing if Evil. Kupelian is vice president and managing editor of Whistleblower magazine and WorldNetDaily.com.

Incoming e-mail

After reading our book review on The Marketing of Evil, by David Kupelian, one of our readers from Orlando, Florida, investigated the “war conference” in Warrington, Virginia, to obtain more information.  This conference was called by the leading homosexual activists at that time.  Being familiar with Warrington, she was able to determine the hotel and actually came up with the exact date and a list of attendees.  She was also able to obtain the book written as a result of that conference.  This book called, After the Ball: How America will conquer Its Fear and Hatred of Gays in the 90’s, forms the strategy the homosexual community would use to market their deviant life style.
Name Withheld

Additional Comments

            David Kupelian’s book has not only become a best seller, but has caused quite a stir in the homosexual community.  In a recent event at Ohio State University when a Christian librarian, Scott Savage, suggested it along with three other books as required reading for incoming freshman, three homosexual professors supported by their nutty faculty sympathizers went ballistic and filed a discrimination lawsuit against the librarian.
The Alliance Defense Fund went to the rescue of Savage, but Ohio State University ignored them until the justifiably terrible press the university received from WorldNetDaily, Sean Hannity, the New York Post, Fox News, MSNBC and dozens of bloggers convinced them to drop the charges against Savage.

            David Kupelian’s comments were, “It is literally the Marketing of Evil in action. First they desensitize these youngsters in highly manipulative, emotionally charged re-education sessions.  If anybody challenges the pro-gay orthodoxy on campus, they are subjected to merciless ‘jamming,’ as we see with their threatening the reputation and livelihood of the librarian, Scott Savage.  For people who are sufficiently confused, the college experience can bring about a total conversion.  I explain these three devastating steps – Desensitizing, Jamming and Conversion – in detail in chapter one of the Marketing of Evil.”

Jim Fritz



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